I have been writing about The City, the land of every possible choice, the place that has it all and can provide to all kind of people all kind of possibilities, now the time has come to describe the perfect building, The Hotel.
We have respect for the history and traditions, but at the same time we are enjoying everything that is new, fashionable, stylish, fresh, that brings color to our live and make us dream about the future, see the perspectives in a bright and optimistic way. Today there are no boundaries for our imagination and it is overwhelming when you have in your face something (it can be a place, a face, a feeling or anything it makes you feel alive) which is beyond your imagination. For me that was the W hotel, especially when I was enjoying the breathtaking view from the 26 floor. I just thought where this idea came from, who had such an ambitious desire to create a building in the middle of the sea and then to give life to it.
¨This has been one of the most spiritual and exciting moments of my life, I was standing on the Rompeolas – the city pier – looking into the blue horizon, into the deep water, and thinking, it´s right there! In the middle of the water! About 300 meters from where I was standing. After breathing very deep for a long time, I went straight back to the studio. “The Sail/La Vela” was created¨, said Ricardo Bofill, W hotel´s architect.
Barcelona offers you everything from the oldest impressive pieces of history to the newest innovative pieces of the 21st century design. Came natural that The City needed The Hotel, it was meant to be here, near the Mediterranean Sea, for Barcelona was like a ¨must have¨, a building out of ordinary, easy to notice from every part of this amazing city.
The construction step by step was a unique experience itself. ¨The Mediterranean provided the maximum excitement. It is like a dream, a moving image, a world of infinite reflections. We were inspired by the attitude needed to confront such a powerful element, it was mother Earth we were talking to here, nothing less, and of course we were deeply challenged. We were humbled. The curve talks to the water¨, said the architect.
W Barcelona features spectacular public spaces with more than 2,500 square meters of ultra-modern meeting and event space, including a unique Great Room (W Hotels’ interpretation of a ballroom) with breathtaking, unobstructed sea views, making W Barcelona more than the ultimate insider escape but also an ideal hotel for special events, meetings and celebrations. Moreover, these will be supported by the W brand´s signature Whatever/Whenever – from a private chartered yacht excursion along the Mediterranean coastline to an insider shopping session from vintage Catalan fashions to the latest Spanish designers. This is the motto: Whatever/Whenever you want as long as is legal!
W Barcelona is located at the beginning of the world-famous boardwalk La Barceloneta, first-class restaurants of Port Vell, pristine beaches and water sports of Puerto Olimpico, and a short stroll from the romantic cafés, fashionable shops and innovative nightlife options of Barcelona’s Old Town and Las Ramblas. The only hotel in Barcelona with direct access to the beach, W Barcelona anchors Passeig de Joan de Borbó, a massive redevelopment project slated to bring luxury retail, office and entertainment venues to this dynamic area.
Through W Hotels’ unique and distinctive programming, W Barcelona will provide a contemporary lifestyle experience with a complete service offer. The hotel will feature 473 guest rooms, including 67 suites, two WOW suites and one Extreme WOW suite.
The worthiest place to mention is the Eclipse– rooftop bar. “The highly anticipated arrival of Eclipse in Barcelona reinforces W Barcelona’s passion for bringing to the destination the coolest and most trendy nightlife spot combined with the most innovative beverage & food concepts. W Barcelona offers its guests and local visitors alike the city’s most unprecedented bar experience with Eclipse, truly a destination within the destination. The stunning views experienced together with the incredible cocktail culture by the Ignite Group provide the ultimate insider access to a world of Wow.” says Richard Brekelmans, General Manager of W Barcelona. The philosophy of Eclipse is based on the constant search for innovative fusions and creative mixology of fresh ingredients made from a vast selection of fruit, herbs and spices from all over the world combined with premium spirits.
The ¨WOW¨ factor of the W hotel is endless, imagine to wake up in a room where the first thing to see in the morning is the bright colour of the sea, then is that certain day you will have the impression that everything is possible. ¨Schematically, the attitude towards the Mediterranean provided the Sail concept. Everything is possible when you are One with nature. The object’s skin provides spectacular reflections, outside the light burns and the wind sometimes is strong: so we need to make a special ship with a special interior world¨, explain the architect of Barcelona´s W.
It´s the same area where our office is, La Barceloneta, one of the best area of the city, near the beach, near one of the most famous boulevards in the world, Las Ramblas. That´s one of the reasons we are providing short and long term rentals and amazing flats for sealing for people all over the world that want to stay here more them some days, mare then some holidays.
The passion for design and fashion are the key brand definition. W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment.
With more than 12 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Paris, Guangzhou, Milan, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Sante Fe, Mexico, while upcoming W Retreats include Verbier and Mexico’s Riviera Maya.
The awards of W Barcelona:
W Barcelona has been considered one of the most important city hotels in the world and one of the best beach hotels in Spain. Some of the most prestigious awards and publications of the tourism and hostelry industry have recognized W Barcelona as one of the most attractive destinations in Europe.
- W Barcelona nominated for “World’s Leading Hotel” by World Travel Awards January 2012
- Nominated Best Hotel Architecture by Gran Hotel Magazine Spain November 2011
- Second place in the category “Best New Business Hotel in the World” of the Business Traveller Magazine UK September 2011
- Prize for the “Best Hotel Novelty of the Year”, awarded by the Worldwide Hospitality Awards November 2010
- Prize for the “Best Hotel Architecture Europe 2010”, awarded by Prix Villégiature October 2010
- Eclipse in the selection of the “World’s best rooftop bars” produced by The Sunday Times 2010
- W Barcelona nominated for the “Best Business Hotel” by the World Hotel Awards 2011